Work

Enotourist satisfaction: A multidimensional approach

Year: 2025

Type: article

Abstract: This study aims to analyze the dimensions that determine an enotourist’s experience when (s)he visits wineries. In addition, in a novel approach, this work examines the influence of wine routes on this experience. On the basis of a set of reviews posted by wine tourists on TripAdvisor, Latent Dirichlet Allocation analysis is conducted to identify the dimensions that determine the wine tourism experience. Subsequently, ordinal logistic regression analysis is performed to identify the most determinant dimensions of visitors’ assessments of their experiences and the influence of wine routes. Results indicate that the “staff” dimension, associated with the treatment provided by tour guides, is the most determinant dimension. In addition, significant differences are observed in the assessment of attributes across the different wine routes.

Source: Tourism Economics

DOI: 10.1177/13548166251337501

Authors: Ricardo Sellers-Rubio, Juan L Nicolau-Gonzálbez, Fernando Campayo-Sánchez, Seunghun Shin

Institutions: University of Alicante, Virginia Tech, Hong Kong Polytechnic University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Ciencia, Tecnología e Innovación Productiva

Award: G6290126077