Can gamification marketing enhance the digital destination image of cultural heritage sites?
Year: 2025
Type: article
Source: Journal Of Vacation Marketing
Authors: Wan-Ya Zhang, Shu-Ning Zhang, Wen-Qi Ruan, Yong-Quan Li
Institutions: Huaqiao University, City University of Macau
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409689888