Year: 2025
Type: article
Abstract: The document presents strategies for small and medium-sized businesses to implement effective Customer Relationship Management systems despite limited resources. It covers various aspects including platform selection criteria, implementation techniques, sales and marketing alignment, data management practices, utilization maximization, and scaling options. The content emphasizes cost-effective approaches that deliver substantial business benefits without requiring extensive technical expertise or large budgets. While extensive research exists on enterprise CRM implementation, there is a notable gap in practical guidance for resource-constrained SMBs. This study fills this gap by synthesizing best practices specifically tailored to SMBs with limited budgets and technical expertise, drawing on recent empirical evidence from successful implementations across diverse industry sectors.
Author: Harsh Pachori
Institution: Macquarie University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409694396