Work

AI- Powered Patient Engagement: Transforming Healthcare through Personalized Marketing in Coimbatore District

Year: 2025

Type: article

Abstract: This study explores the impact of AI-Powered patient engagement on healthcare outcomes, patient satisfaction, and loyalty. Patient engagement is a critical component of effective healthcare, but traditional engagement strategies often fall short. Leveraging personalized marketing strategies, this research investigation how AI-driven patient engagement can transform the healthcare industry. It enabling healthcare organizations to modify interactions to every single patient’s needs, preferences, and behavior. Ensuring acceptance with regulatory requirements, such as HIPAA, is essential for AI-powered patient engagement strategies. A mixed-methods approach is employed, combining surveys, interviews, and case studies to gather insights from patients, healthcare providers, and industry experts.

Source: ComFin Research

DOI: 10.34293/commerce.v13is1-i2.8749

Authors: B Jeevarekha, P Shobana

Language: English

Topic: Artificial Intelligence in Healthcare and Education

Subfield: Health Informatics

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4409697211

FWCI:

Cites:

Cited by:

Related to: 10