Year: 2025
Type: article
Abstract: Artificial Intelligence (AI) is reshaping how businesses interact with customers, making communication more personalized, efficient, and scalable. This study explores AI’s impact on customer engagement through targeted messaging, predictive analytics, and automation. By examining AI’s role in customer segmentation, chatbots, recommendation engines, and data-driven decision-making, this paper discusses both its advantages and challenges. The findings offer practical insights for businesses looking to integrate AI solutions for improved customer relationships and long-term growth.
Source: ComFin Research
Authors: E Renuka Devi, P Vanitha
Institution: Vels University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4409697761