Work

Reward model development for referral reward program in delivery services based on customer preferences

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1243

Authors: Verayanti Corellina Simanullang, Hasrini Sari

Institution: Bandung Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409701743

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Cites: 33

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Related to: 10