Year: 2025
Type: article
Abstract: ABSTRACT The integration of Artificial Intelligence (AI) in financial technology (fintech) has revolutionized the delivery, consumption, and management of financial services. This study examines the transformative role of AI in fintech, highlighting its applications, benefits, and challenges. A comprehensive review of existing literature and expert interviews reveals AI's profound impact on enhancing customer experience, credit risk assessment, fraud detection, and regulatory compliance. AI-powered chatbots, machine learning algorithms, and natural language processing have significantly improved operational efficiency, reduced costs, and enabled data-driven decision- making. However, concerns regarding data privacy, security, and ethical issues are identified as key challenges. This research contributes to the understanding of AI's potential in fintech, informing stakeholders and policymakers on strategies to harness AI's benefits while mitigating its risks. Keywords: · Artificial Intelligence (AI) · Financial · Technology (Fintech) · Financial Services · Digital Transformation
DOI: 10.55041/ijsrem45597
Author: S. DEEPIKA
Institution: Sathyabama Institute of Science and Technology
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409704029