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Manajemen Biaya Produksi dan Strategi Penetapan Harga pada Industri Batik dalam Pengembangan Desa Kreatif

Year: 2024

Type: article

Abstract: This study analyzes production cost management and pricing strategies in the batik industry at BUMDesa Langgam Sako, Desa Teluk Latak, Bengkalis Regency. Utilizing a descriptive qualitative approach, the research aims to identify key production cost components and develop pricing strategies that align with market characteristics. Data were collected through semi-structured interviews, Focus Group Discussions (FGDs), and secondary data analysis. The findings indicate that efficient cost management is crucial for setting competitive prices and supporting creative village development. The proposed model enables BUMDesa Langgam Sako to strengthen its market position, expand distribution reach, and contribute to sustainable village economic growth. This research provides practical guidance for entrepreneurs and policymakers in managing creative industries in rural areas.

Source: Jurnal Akuntansi dan Ekonomika

DOI: 10.37859/jae.v14i2.7726

Authors: Alvi Furwanti Alwie, Nur Azlina, Taufeni Taufik, Muhammad Luthfi iznillah, Gilang Eka Maulana, Gian Riovi Ramadhan

Institutions: Riau University, Politeknik Negeri Bengkalis

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, No poverty

Open Access status: diamond

OpenAlex ID: W4409710448

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