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Technology Adoption and Peer Influence on Student AI Research Tools Purchase Intention

Year: 2025

Type: conference-paper

Abstract: Technological advancement has brought changes into how researchers conduct their research, Artificial Intelligence (AI) is one of the most impactful technologies that change the process. Through the lens of Technology Adoption Model (TAM) Framework, this research is aimed to uncover the relationship between technology adoption factors and peer influence in students’ intention toward buying AI research tools. Previous research is still limited toward explaining technology adoption toward students' purchase intention and neglected social factors such as peer influence, therefore reinforcing the importance of the research. The study will be conducted on 100 State University of Jakarta students and Analysis of the data will use Partial Least Square (PLS) Structural Equation Model to explain the connection between variables.

Source: Proceeding of International Student Conference on Business, Education, Economics, Accounting, and Management.

DOI: 10.21009/isc-beam.013.59

Authors: Zidane Ramadhan, Osly Usman

Institution: State University of Jakarta

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

OpenAlex ID: W4409711969

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