Work

Crafting narratives to influence consumers: a systematic review of storytelling marketing

Year: 2025

Type: review

Study design: Systematic Review

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-12-2024-0693

Authors: Chinki, Sudhir Rana, Miklesh Prasad Yadav, Neena Sinha

Institutions: Guru Gobind Singh Indraprastha University, Gulf Medical University, Indian Institute of Foreign Trade

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409734030

FWCI: 16.31

Cites: 85

Cited by: 13

Related to: 10