Work

Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores

Year: 2025

Type: article

Abstract: This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product innovation and the implementation of digital marketing strategies can enhance the competitiveness of traditional retail stores. The recommendations from this study include optimizing digital marketing strategies and collaborating with local communities to maintain the relevance and sustainability of traditional retail businesses.

Source: Dinasti International Journal of Education Management And Social Science

DOI: 10.38035/dijemss.v6i4.4429

Authors: Fauzan Daffa, Mochammad Mukti Ali, Nunung Ayu Sofiati, Ade Salman Alfarisi, Irving Irving Ignatius Paul Luntungan, Anggono Anggono Raras Tirto Sakti

Institution: Universitas Indonesia Membangun

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409748918

FWCI:

Cites:

Cited by:

Related to: 10