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A Study on Consumer Awareness of The Distinction Between Frozen Desserts and Ice Cream

Year: 2025

Type: article

Abstract: ABSTRACT This study examines consumer awareness of the differences between ice cream and frozen desserts, focusing on the Sona brand by Kwality Milk Foods Ltd. Surveying 100 respondents in Chennai, it highlights gaps in understanding despite regulatory definitions. The findings stress the need for clearer labeling, with statistical analysis revealing demographic links to awareness. KEYWORDS Frozen desserts, Ice cream, Consumer awareness, Branding, Health perceptions, Palm oil, Sustainability, Kwality Milk Foods, Sona, Ethical consumption

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem45908

Author: RISHI S.

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

Open Access status: bronze

OpenAlex ID: W4409760574

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