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A Study on Investment Patterns of the Retail Investors with Reference to Chennai.

Year: 2025

Type: article

Abstract: This study analyses investment patterns of retail investors in Chennai. With digital platforms and improved financial literacy, retail participation is rising. A structured questionnaire collected data from the respondents. The study explores investment preferences, risk tolerance, influencing factors, and use of advisory and digital tools. Findings reveal demographic influence on behavior and highlight the need for financial education and inclusive investment platforms. Keywords Retail Investors, Investment Patterns, Risk Tolerance, Financial Literacy, Chennai, Digital Investment Platforms.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem45872

Author: LOGESHWARAN U

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409763997

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