Evaluating the Impact of Service Management Dimensions on Tourist Loyalty in Urban Culture Tourism
Year: 2025
Type: article
Study design: Observational Study
Abstract: - This study analyses the facets of service quality affect visitors' loyalty to a particular travel destination. The study looks at how six important factors—including staff response, accessibility, cleanliness, communication, safety management, and perceived cost fairness—affect travellers' intentions to return and suggest the location. A systematic questionnaire was used to gather primary data from 203 respondents. Significant determinants of tourist loyalty were found by employing SPSS's Multiple Linear Regression analysis of the data. The findings showed that the most important elements influencing loyalty were staff responsiveness, cleanliness, and communication; cost fairness had no discernible impact. These results highlight how crucial service-related factors are when developing visitor retention plans. For location managers and tourism planners looking to enhance service delivery and cultivate enduring patronage, the study provides useful insights. Keywords: Service management, Tourism, Tourist Loyalty, Experience
DOI: 10.55041/ijsrem45799
Author: Anuraghavi Vinayagam
Institution: Alagappa University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409766306