Service Innovation for Sustainable Urban Electromobility
Year: 2025
Type: article
Abstract: This paper explores how economically sustainable service innovation can accelerate the uptake of electromobility in urban areas with limited public transport. Employing a systemic-relational framework, we partnered with municipalities, industry stakeholders, and academic institutions to design and deploy integrated solutions across four domains: charging infrastructure, business model innovation, market actor coordination, and socio-cultural engagement. A mid-sized German city case study reveals that coupling technical roll-out with value-added services generates new revenue streams, lowers operational costs, and transforms consumer mobility patterns. Crucially, emotional engagement—through experiential marketing and user-centric design—enhances social acceptance and intensifies usage, a dynamic we term the “flow factor.” Our results underscore the importance of aligned policy incentives, strategic investment models, and cross-sector partnerships in forging resilient economic ecosystems for sustainable urban transport. We conclude with actionable recommendations for policymakers and industry leaders aiming to revitalize urban mobility economies via service innovation.
DOI: 10.62693/6we82256
Author: Feriha Özdemir
Language: English
Subfield: Electrical and Electronic Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4409772567