Inovasi, Proaktivitas, dan Keberanian Mengambil Risiko sebagai Kunci Sukses dalam Memulai dan Mengelola Usaha
Year: 2024
Type: article
Abstract: This article explores the important role of innovation, proactivity, and risk-taking courage as key pillars of success in starting and managing a business. AFD Collection is a fashion business established in the midst of the COVID-19 pandemic. This business not only survived through difficult times but also managed to grow by utilizing product innovation, digital marketing strategies, and proactivity in responding to rapidly changing market dynamics. Innovation allows companies to create products that fit trends, while proactivity encourages adaptation and the search for new opportunities. In addition, the courage to take risks is a vital element in facing business uncertainty and challenges. This article also examines how human resource management and digital technology optimization can improve productivity and efficiency, and offers advice for entrepreneurs to strengthen their position in the increasingly fierce competition. Innovation, proactivity, and careful risk-taking are powerful combinations to achieve success in entrepreneurship, especially in the context of volatile and challenging markets.
Authors: PGSD, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229 Lantai 5, Isola, Kecamatan Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia, Dinda Fadia Az Zahra, Risbon Sianturi, PGSD, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229 Lantai 5, Isola, Kecamatan Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia, Ineu Agustin, PGSD, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229 Lantai 5, Isola, Kecamatan Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia, Nurwati Fauziah, PGSD, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229 Lantai 5, Isola, Kecamatan Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
Institution: Indonesia University of Education
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409777952