Year: 2025
Type: article
Abstract: This article explores the strategic framework for implementing and scaling artificial intelligence solutions in Small and Medium Enterprises (SMEs) within the e-commerce sector. The article examines critical aspects, including strategic pilot implementation, data infrastructure management, cross-functional integration, workforce development, and performance optimization. Through a comprehensive analysis of recent research and case studies, this article identifies key challenges faced by SMEs in AI adoption and presents evidence-based strategies for successful implementation. The article particularly focuses on how SMEs can overcome resource constraints while maximizing the benefits of AI integration across various business functions. The article demonstrates that successful AI implementation requires a methodical approach combining technical infrastructure, organizational readiness, and human capital development while emphasizing the importance of systematic performance measurement and continuous optimization.
Author: Tykea Khy
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409778266