Work

Crooked Vege: Digital platforms in small-scale social enterprise

Year: 2025

Type: article

Abstract: This teaching case presents the story of Crooked Vege; an agroecological market garden in Ōtaki, New Zealand, and their journey toward digital transformation. Crooked Vege are a registered charity operating as a social enterprise. The enterprise is facing opportunities for digital innovation and soon must decide which best aligns with their underpinning ethos for sustainability in its relationships with the land. Analysis of this teaching case requires students to engage deeply with topics of sustainability and carefully consider the role of digital platforms and technologies in supporting this mission. Students will emerge from these analyses with an appreciation for the role of social enterprises in actioning small-scale change (i.e., to think global but act local), and a greater understanding of the roles of digital platforms and social media in actioning these changes—particularly as these roles pertain to community building and facilitating trust. Students will also be able to place their understanding in a broader global context by connecting their analyses with initiatives like the United Nations’ Sustainable Development Goals (Goal 2: Zero Hunger).

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251337100

Authors: Rebecca Mines, Allan Sylvester

Institution: Victoria University of Wellington

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $3,400