Work

Personality Prediction Using Machine Learning and Social Media Data: A Myers-Briggs Approach

Year: 2025
Type: article
Abstract: With the explosive growth of user-generated content on social media, there is a rising interest in utilizing digital footprints to infer personality traits. This study explores how social media text can be analyzed using Natural Language Processing (NLP) and machine learning to predict an individual’s personality, focusing on the Myers-Briggs Type Indicator (MBTI) framework. Leveraging linguistic and behavioral features extracted from social media content, we apply Support Vector Machines (SVM) and Random Forest algorithms to classify users into MBTI personality types. Our approach highlights the scalability and potential of automated personality assessment in domains such as targeted marketing, recruitment, and mental health.
Language: English
Field: Psychology
Open Access status: diamond
OpenAlex ID: W4409801133
FWCI:
Cites: 6
Cited by:
Related to: 10