Work

Climate Change Awareness and Urban Food Choices: Exploring Motivations for Short Food Chain Engagement

Year: 2025

Type: article

Abstract: This study explores the relationship between Climate Change Awareness and consumer willingness to pay for Urban Short Food Chains, focusing on the mediating role of biospheric, egoistic, and altruistic concerns. Whether driven by egoistic or altruistic motivations, the reduction of ultra-processed food consumption emerges as a key factor in consumers' willingness to pay a premium for products from urban short-food chains (USFC). The studies also show that urban residents often maintain a strong connection to the food traditions and products of their native regions, even after relocating to cities. This connection influences their food preferences and purchasing decisions, effectively bringing their "territory" with them to urban settings. This dynamic underscores the importance of promoting local, minimally processed foods, which align with these traditional preferences, while also addressing the broader environmental and social impacts of industrialised food production. By fostering these connections, urban food systems can become more sustainable, balancing cultural heritage with modern dietary needs.

Source: Urban Science

DOI: 10.3390/urbansci9050142

Authors: Elena Kokthi, Fatmir Guri, Zenepe Dafku

Institution: Agricultural University of Tirana

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Sustainable cities and communities

Open Access status: gold

Estimated APC paid: $1,930