Rethinking Theoretical Frameworks for Understanding Emerging Market Multinational Enterprises: Implications for Management and Policy
Year: 2025
Type: article
Abstract: Traditional international business (IB) theories are being reexamined due to the rise of emerging market multinational enterprises (EMNEs), which challenge established assumptions about multinational behaviour. These firms, rooted in rapidly developing economies, disrupt conventional strategic frameworks, necessitating novel theoretical models. This study emphasizes the limitations of existing IB theories in explaining EMNE behaviour and proposes a multilevel approach tailored to their distinct characteristics. It offers actionable insights for EMNE managers to adapt strategies, mitigate risks, and seize global opportunities. Policymakers can also leverage these findings to craft environments that foster EMNE growth and competitiveness on the international stage.
Source: AIB Insights
DOI: 10.46697/001c.133788
Author: Khaled Shukran
Institution: Sunway University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409814322