Work

Business Opportunities for Q-Commerce of Pomegranates and other Fresh Fruits in Maharashtra

Year: 2025

Type: article

Abstract: Quick Commerce (Q-commerce) represents the next stage in the evolution of retail, emphasizing hyperlocal delivery powered by digital platforms and optimized supply chains. Maharashtra, a prominent agricultural state in India, is renowned for its fresh fruit production, particularly pomegranates. This paper explores the potential of Q-commerce in Maharashtra, focusing on challenges, opportunities, and innovative strategies. Case studies from leading Q-commerce platforms provide insights into successful models. The study concludes with recommendations for building a robust ecosystem by leveraging digital tools, farmer networks, and logistical advancements to transform Maharashtra's agricultural marketing landscape.

Source: International Journal of Management and Humanities

DOI: 10.35940/ijmh.f1792.11080425

Author: Dhanashri D. Landge

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4409815233

FWCI: 2.021

Cites: 7

Cited by: 1

Related to: 10