Unveiling the Barriers and Drivers of Virtual Fashion Adoption: Netnographic Insights from Instagram Discourse
Year: 2025
Type: article
Authors: Kyuree Kim, Angie Lee, Suhyoung Ahn
Institutions: Oklahoma State University, Auburn University, Hanyang University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409815296