Work

To download or not to download the app: app incentives and behavioural outcomes

Year: 2025

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2025.2493626

Authors: Dong Hoang, Huijing Christine Zhang, George Lodorfos

Institutions: Niels Brock, Leeds Beckett University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409816047

FWCI:

Cites: 86

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Related to: 10