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Strategic Public Relations for Strengthening Public Trust in Government

Year: 2025

Type: article

Abstract: This study examines the role of public relations in building public trust in Indonesia's public sector. Using the PRISMA-based Systematic Literature Review (SLR) method, the findings indicate that strategic communication and transparency play a crucial role in shaping a positive governmental image. Digital innovations, such as online complaint platforms, enhance transparency and public engagement. Theoretically, this study reinforces the concept of public relations as a strategic tool for strengthening government legitimacy. Moreover, the findings have managerial implications, recommending a more transparent and participatory communication strategy to foster public trust and improve the effectiveness of government policies.

Source: International Research Journal of Business Studies

DOI: 10.21632/irjbs.18.1.43-51

Authors: Agus Kurniawan, Suparto Wijoyo

Institution: Universitas Airlangga

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funder: Universitas Airlangga