Drinks & Lobby: Common Grounds
Year: 2025
Type: article
Abstract: The work presents particular views and expert perspectives from the author regarding the lobbying activity using correlated concepts from the art and science of mixology, i.e., the study of combining ingredients and techniques needed to create a good drink. In a playful way, without losing rigour for an academic article, correlations and similarities are traced between these two working areas, aiming to foster reflections and insights for academics and practitioners in the Institutional and Government Relations (I&GR) arena with strategic intents.
Author: Rodrigo Navarro
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409826787