How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Consumer Marketing
Authors: Minh Hue Nguyen, Duy Ha Nguyen
Institution: University of Economics Ho Chi Minh City
Language: English
Subfield: Food Science
Domain: Life Sciences
Open Access status: closed
OpenAlex ID: W4409827869