Unlocking homeownership: Key factors driving adult consumers' house purchase intentions in China
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to understand the factors influencing Chinese consumers' house purchase intentions guided by the Theory of Planned Behavior (TPB). Data was collected from 239 Chinese consumers through self-administered online questionnaires using convenience sampling. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data due to its complexity and non-normal distribution. The analysis revealed that financial status and subjective norm significantly predict purchase intention. In contrast, attitude, location, and perceived behavioral control did not significantly impact purchase decisions. These findings highlight the critical role of financial resources and social influence in shaping Chinese consumers' house purchase intentions providing valuable insights for real estate market stakeholders.
Authors: Zhou Yang, Yang Shiyu, Vijayaletchumy Krishnan
Institution: INTI International University
Language: English
Topic: Housing Market and Economics
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409831918