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Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape

Year: 2024

Type: conference-paper

Abstract: Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.

Source: Proceeding of The International Conference on Economics and Business

DOI: 10.55606/iceb.v3i2.474

Authors: Azeb Mesfin, Tirunesh Dibaba, Ewodros Adhanom Ghebreyesus

Institution: Bahir Dar University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409836324

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