Year: 2025
Type: article
Abstract: ABSTRACT Reliance Retail Limited, a subsidiary of Reliance Industries Limited, is India’s largest and fastest-growing retailer, with a diversified presence across grocery, fashion and lifestyle, electronics, pharma, and e-commerce sectors. Established in 2006, the company has played a pivotal role in transforming India's retail landscape by leveraging its extensive supply chain, technological innovation, and customer-centric approach. Through strategic acquisitions, omnichannel retailing, and the expansion of private labels, Reliance Retail has established a robust pan-India footprint. Its integration of digital commerce through platforms like JioMart, alongside partnerships with global brands, positions it as a major player in both offline and online retail ecosystems. The company’s aggressive scaling, inclusive growth model, and alignment with the broader vision of a digitally enabled India have contributed to its dominance in the sector. This paper/study (if applicable) analyzes Reliance Retail’s business model, market strategies, growth trajectory, and future outlook in the context of the Indian and global retail environment. Keywords: Reliance Retail, Indian retail sector, Retail business model, JioMart, Strategic acquisitions, Supply chain management, Digital transformation, Retail innovation, E-commerce in India, Retail expansion .
DOI: 10.55041/ijsrem45741
Author: I. PRETHEESH
Institution: Sathyabama Institute of Science and Technology
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409836710