Work

The Importance Of E-Commerce, Financial Technology, And Financial Performance For MSMEs Business Sustainability

Year: 2025

Type: article

Abstract: This research investigates how e-commerce, financial technology, and financial performance impact the sustainability of MSMEs businesses in Banyuwangi District East Jawa, Indonesia. Employing a quantitative approach, the study utilizes primary data collected through a questionnaire. The target population comprises 297,706 MSMEs in Banyuwangi District East Jawa, Indonesia. A purposive sampling method was used to select 140 respondents. Data analysis was conducted using SEM-PLS with SmartPLS software version 4.0. The findings reveal that e-commerce significantly influences the sustainability of businesses. Financial technology affects business sustainability. Financial performance affects business sustainability. The implication is that there is a need to hold programs that encourage MSMEs to use e-commerce and financial technology to support sustainable economic growth while strengthening the business sustainability of MSMEs.

Source: EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis

DOI: 10.37676/ekombis.v13i2.7012

Authors: Nadila Maharani Putri, Diah Hari Suryaningrum

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409837978

FWCI:

Cites:

Cited by:

Related to: 10