Technological adaptation and ethnic entrepreneurship: A cluster-based study in Northern Vietnam
Year: 2025
Type: article
Abstract: This study explores the heterogeneous patterns of technological adaptation among ethnic minority entrepreneurs in Northern Vietnam. Using survey data from 230 ethnic businesses across four provinces, we adopt a bagged clustering algorithm to classify entrepreneurs into distinct groups based on their digital literacy, technology use, and attitudes toward digital transformation. The analysis reveals three clusters: (1) Digitally skilled but cautious users, who possess digital competence but underutilize technology in business operations; (2) Low digital engagement, characterized by limited skills and minimal digital integration; and (3) Tech-driven practitioners, who actively use digital tools despite lower formal education. Our findings thus highlight the need for cluster-specific policies that recognize the diversity among ethnic entrepreneurs, recommending tailored support such as digital literacy training for low-engagement groups, business application coaching for digitally skilled but cautious users, and scale-up assistance for tech-driven practitioners.
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409842934