Game Localization Marketing Strategy Model under the Perspective of Cultural Topology Reconstruction - An Empirical Study of Blizzard Game Chineseization Based on Hofstede's Cultural Dimension Theory
Year: 2025
Type: article
Abstract: This study takes cultural topology reconstruction as a perspective, constructs a game localization marketing strategy model based on Hofstede's theory of cultural dimensions, and analyzes Blizzard's game Chineseization practice as a case study. It is found that effective game localization is a deep-level cultural reconstruction process, and the collectivism and power distance dimensions have a significant impact on the Chinese market. Cultural topology reconstruction strategies include four categories: retention, adaptation, innovation and substitution. The successful case of Blizzard shows that the ideal cultural reconstruction should balance originality and local adaptability, and adopt progressive adjustment strategies to make localization a dynamic evolutionary process.
Author: Lina Li
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409842941