Year: 2025
Type: article
Study design: Observational Study
Abstract: This study explores the transformative role of social media in community building and social movements, focusing on platforms like Twitter and Instagram. Through a mixed-methods approach combining surveys, interviews, and content analysis, the research examines how social media facilitates collective action, fosters online communities, and amplifies marginalized voices. Key findings reveal that social media serves as a powerful tool for mobilization, with 55% of participants engaging in movements like #BlackLivesMatter and #MeToo. However, challenges such as misinformation, algorithmic bias, and performative activism ("slacktivism") undermine its potential. The study highlights the dual nature of social media as both an empowering platform for digital solidarity and a space fraught with ethical dilemmas. Practical recommendations are provided for activists, policymakers, and platform designers to enhance the effectiveness and inclusivity of digital activism.
Author: Jin young Hwang
Institution: University of Edinburgh
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409845835