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Pengaruh Inovasi Produk Terhadap Keputusan Masyarakat Menggunakan Jasa Perbankan Syariah (Studi Kasus Pada Pt Bank Muamalat Tbk Cabang Kendari)

Year: 2024

Type: article

Abstract: The purpose of this study is to find out the influence of religious understanding,product innovation and service on people's decisions using Islamic banking services (case study at PT Bank Muamalat Tbk Kendari Branch). The type of research used in this research is quantitative research. Data collection techniques by way of questionnaires and documentation. While the data analysis techniques used are desriptive statistical analysis and inferential analysis. From the results of the study it is known that product innovation has a positive and significant effect on people's decisions to use Islamic banking services at PT Bank Muamalat Tbk Kendari Branch, with a calculated t value> t table (23,362> 1.658) with a significance level of 0.000

Source: Robust Research of Business and Economics Studies

DOI: 10.31332/robust.v4i2.10382

Author: Dewi Inayatul Sakinah

Institution: Institut Agama Islam Negeri Kendari

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409846448

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