Coldplay Live in India: A Strategic Study of Brand Expansion, Fan Engagement, and Economic Multiplier Effects
Year: 2025
Type: article
Abstract: In January 2025, Coldplay—the globally acclaimed British alternative rock band—embarked on a landmark two-city tour in India, performing in Mumbai and Ahmedabad. This case study delves into the strategic branding, immersive fan engagement, and economic ripple effects of this high-profile musical event. Beyond just entertainment, the tour served as a multifaceted platform that bridged culture, commerce, and corporate social responsibility. Aimed at management students and industry scholars, this narrative provides deep insights into how mega-events can be engineered to create lasting value, transform brand perception, and invigorate local economies. Keywords : Coldplay tour, live concert, strategic branding, engagement, CSR, ripple effect, economy.
DOI: 10.55041/ijsrem46211
Author: Ms. Sonam Tiple
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409849902