Evaluation of Product Quality, Facilities, and Sales Volume in Enhancing Customer Satisfaction
Year: 2024
Type: article
Study design: Observational Study
Abstract: In an increasingly competitive business environment, understanding the factors that influence customer satisfaction is crucial for a company's success. Product quality, the facilities provided, and sales volume are elements that can significantly affect consumer perception and satisfaction. This study aims to evaluate how product quality, available facilities, and sales volume contribute to the level of customer satisfaction in a specific industry context. The research method used is a survey with data collection through questionnaires to a representative sample of consumers. The collected data is analyzed using descriptive statistical techniques and regression to identify the relationships between these variables. The analysis results show that product quality, the availability of adequate facilities, and stable sales volume play an important role in increasing the level of customer satisfaction. These variables significantly contribute to positive perceptions and customer loyalty towards a brand or product.
Author: Mahdi Imam
Institution: Gunadarma University
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409876018