Innovation Strategies for Effectively Narrating China’s Stories in English within a Cross-Cultural Framework
Year: 2024
Type: article
Abstract: This paper delves into the complexities of narrating China’s Stories within a global context, emphasizing the importance of innovative strategies to enhance cross-cultural communication and understanding. It underscores the role of China’s rich cultural heritage, including Intangible Cultural Heritage (ICH), in bolstering the nation’s cultural confidence and its international image. The paper argues that by integrating Chinese narratives into a shared global story, leveraging soft power communication, and employing a multi-perspective approach, China can effectively bridge cultural divides and foster psychological identification among diverse audiences. It also highlights the significance of selecting outstanding topics that resonate with universal human values and emotions. The paper concludes by advocating for the continued exploration and application of these strategies to amplify China’s voice on the global stage, contribute to a shared future for humanity, and enrich the global discourse with Chinese wisdom and perspectives.
Author: Yijiao Liu
Institution: Xi'an Eurasia University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409884105