Studying the Use of Non-legacy Culture's Short Videos to Advance the Development of the Culture and Tourism Sector: The Case of Quanzhou Culture and Tourism
Year: 2024
Type: article
Abstract: A larger platform for promoting local culture and tourism resources can be created by combining short films with non-fragrant local culture. Using Quanzhou Culture and Tourism as an example, we examine its well-liked short videos on the Shakeyin platform and talk about how successful its communication was. Our goal is to set an example for other areas. It realizes the widespread distribution of local features and culture. It strengthens the influence of the cultural and tourist industry by precisely showing the non-heritage cultural content and efficiently piquing the audience's attention.
Source: Journal of tourism management.
Author: Jingying Wang
Institution: Jiangsu Second Normal University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409884158