Year: 2024
Type: article
Abstract: With the deepening of sustainable development, more and more consumers and entrepreneurs are aware of the importance of healthy living and healthy eating. However, with the rapid development of science and technology, people's healthy consumption habits have not been positively affected. Especially in the face of constant changes in advertising media, many health food companies are still thinking about how to effectively combine health food advertising, so that health food advertising really finds their own target customers, so as to encourage consumers to make green choices for health food. In order to solve the above problems, this paper uses Matlab software combined with the mathematical model of multi-objective linear programming to discuss the practicability and economy and provides a creative implementation method for health food enterprises to effectively put health care advertising in the new market. And through the solution results of Linprog function to the multi-objective linear programming model, we can clearly see the combination delivery strategies of different health advertisements under different risk-bearing capacities. It can be seen that linear programming model is a simple and reliable method of health advertising portfolio planning, which can be widely used in the actual operation of health advertising portfolio optimization.
Institution: Anhui University of Finance and Economics
Language: English
Subfield: Control and Systems Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4409884694