Work

Validating the Acceptance of Artificial Intelligence (AI) in Higher Education Institutions using the Technology Acceptance Model (TAM)

Year: 2025

Type: article

Abstract: The incorporation of artificial intelligence (AI) into the education system in Malaysia remains unclear. This research will adopt the Technology Acceptance Model (TAM) to assess users’ perceived usefulness, ease of use, and intention to accept AI-powered learning applications. An online survey questionnaire was randomly distributed to students and staff of higher education institutions in Malaysia. Three hundred eighty-three responses were collected for data analysis. The findings revealed that perceived usefulness and perceived ease of use positively influence the intention to use AI in higher education institutions. Furthermore, the intention to use AI influences the acceptability of AI in higher education institutions.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi26.6810

Authors: Azza Amir-Rudin, Aiman Haiqah Abdul Hamid, Izzat Ifwat Rosmail, Sharidatul Akma Abu Seman, Norasekin Abd Rashid

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

Funder: Universiti Teknologi MARA