The Impact of Social Media and Technology on Empowering Saudi Women Entrepreneurs in National Social Projects: Analytical Research in Accordance to the Saudi 2030 Vision
Year: 2025
Type: conference-paper
Study design: Observational Study
Abstract: Women entrepreneurs in Saudi society face cultural, technological, and financial obstacles that limit their empowerment in national social projects (NSPs).This study aims to quantify these barriers and examine the moderating role of Technology Management (TM) and social media.A quantitative approach will be used, employing a structured questionnaire distributed among female entrepreneurs in seven Saudi institutions, with data analyzed using SPSS.Preliminary findings suggest these women encounter cultural challenges (societal perception and gender stereotyping), technological barriers (poor training and lack of female role models), and financial constraints (lack of government funding and program awareness).Social media plays a role in supporting their participation in NSPs under Saudi Vision 2030.Initiatives like the Women Empowerment Program and SDAIA aim to enhance labor-force participation and economic opportunities for women.This research contributes by identifying and addressing key barriers, supporting the empowerment of Saudi women entrepreneurs, and promoting policy recommendations aligned with Saudi Vision 2030.
Authors: Noha Alharbi, Peter Cavanaugh
Institution: University of Bridgeport
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4409905229