Year: 2025
Type: article
Abstract: As the field of graphic design continues to evolve as an academic discipline, particularly for its role in contemporary communication, Tibor Kalman’s work at COLORS magazine emerges as a pioneering force. Drawing on typologies for visual rhetoric developed by Phillips & McQuarrie, Almeida, and Dyer / Durand, this paper explores the rhetorical techniques that allow COLORS magazine to function so seamlessly as both an instance of advertisement and journalism. The paper concludes by reflecting on Kalman’s enduring influence on contemporary journalism, and his ability to showcase the power of graphic design to inform global audiences.
Author: Erik Hirschmann
Institution: University of Colorado Boulder
Language: English
Subfield: History and Philosophy of Science
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409906867