Digital Translation of Visual Genes in Traditional Murals: Cultural Inheritance and Innovation in JD.com Brand IP Design
Year: 2025
Type: article
Abstract: Against the backdrop of policies promoting the integration of the digital economy with traditional culture, this study explores the digital translation pathways of traditional mural visual genes through the practical case of JD.com brand IP design. By constructing a design model of "Cultural Analysis - Digital Translation - Scenario Application" and integrating digital design and artificial intelligence-driven technologies, this research achieves the modern reconstruction of traditional artistic elements. The findings indicate that digital translation not only effectively revitalizes the contemporary value of cultural heritage but also provides a new paradigm of cultural empowerment for corporate brand development, offering a reference pathway for the implementation of the "Two Innovations" policy in the commercial sector.
Source: Highlights in Art and Design
DOI: 10.54097/hmday892
Author: Jiarui Han
Institution: Shanghai University of Engineering Science
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4409907142