Work

The Influence of Financial Literacy and Spending Habits on Shopping Decisions in Market With Personal Preference as a Moderation Variable

Year: 2025
Type: article
Study design: Observational Study
Abstract: Objective: This study aims to examine the impact of financial literacy and spending habits on consumer decision-making in the marketplace. Method: The research uses a quantitative method and a sample of 115 students from the Spring 2020 semester at the University of Sidoarjo. The data analysis technique used is purposive sampling, using validity and reliability tests, a paired-probability hypothesis, and SPSS version 26 statistical software. Results: The results show that financial literacy positively influences consumer decision-making, while spending habits negatively influence consumer decision-making. Novelty: The study suggests that financial literacy can moderate the relationship between financial literacy and consumer decision-making, and that good financial management can positively influence consumer decision-making.
Language: English
Subfield: Accounting
Open Access status: hybrid
OpenAlex ID: W4409909264
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Related to: 10