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The Impact of Korean Hairdressers’ Core Competencies on Employer Satisfaction in Overseas Beauty Industries

Year: 2025

Type: article

Abstract: The purpose of this study is to analyze the causal relationship between the core competencies of Korean hairdressers and employer satisfaction in overseas industries. A total of 47 salon owners in Australia and Singapore participated in the study, evaluating their employment satisfaction with 84 Korean hairdressers currently working for them. The results are as follows: First, five sub-factors of core competencies for Korean hairdressers were identified: Customer service skills, Personality & Attitude, English communication ability, Hairdressing skills and Appearance management. Second, the results of the multiple regression analysis indicated that ‘Personality and Attitude(β= .688, t=7.954***)’ had the most significant positive effect on employer satisfaction, followed by ‘Hairdressing skills(β=.195, t=2.765**)’. In contrast, ‘Appearance management(β=-.161, t=-2.763**)’ had a negative effect on employer satisfaction. ‘Customer service skills’ and ‘English communication ability’ were found to have no statistically significant impact.

Source: Journal of the Korean Society of Cosmetology

DOI: 10.52660/jksc.2025.31.2.441

Authors: Eun-Sung You, Han-Na Kim

Institution: Chungnam National University

Language: English

Topic: Higher Education and Employability

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

Funders: Ministry of Education, National Research Foundation of Korea