Year: 2025
Type: conference-paper
Abstract: Graphical User Interface (GUI) is a medium that allows users to communicate with electronic devices.Good GUI design is important to allow users to learn to use a system in the shortest time and effectively operate the system.Especially in rural areas with limited communication resources, a well-designed GUI for m-commerce sites that integrates women seller's personality types becomes crucial.Mobile-commerce (m-commerce) site should aid women in their efforts to sell their products directly to customers.Unfortunately, the interface design of m-commerce sites caters only to IT literate users with fast internet connections.Existing m-commerce sites' interface designs, are compact to place as much information as possible.This may lead to an interface design that looks busy and messy unless women are given proper guidance by IT experts.A research review using a GUI as a standard to allow women sellers in rural areas to promote and sell their product through an m-commerce site.
Authors: Irene Kho, Shayla Islam, Abdul Shibghatullah
Institutions: UCSI University, Universiti Tenaga Nasional
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
SDG: Gender equality
Open Access status: hybrid
OpenAlex ID: W4409913735