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Ai-driven Data Governance in Sales and Marketing: Securing Compliance and Trust

Year: 2025

Type: article

Abstract: This paper seeks to enable trustworthy governance of AI based on data, and explains the principles and mechanisms supporting such data governance framework.Embedding governance in AI systems enables organizations to protect sensitive data, minimize risks, moderate innovation with ethical responsibility and they achieve strategic advantage.

Source: INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY

DOI: 10.34218/ijcet_16_02_027

Author: Bhagya Laxmi Vangala

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4409920973

FWCI:

Cites: 4

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Related to: 10