Year: 2025
Type: article
Abstract: E-commerce has rapidly transformed the retail landscape, challenging traditional brick-and-mortar stores to adapt or face decline. This paper analyzes the key drivers of e-commerce growth, its impact on conventional retail models, and strategic approaches for traditional retailers to remain competitive in a digital economy.
Author: Shweta Menon
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4409946706