Work

3D Design Driven Innovation (DDI) Form and Structure Studies Strategy for Modern Sofa Commercialization

Year: 2024

Type: article

Abstract: This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0.

Source: Journal of Creative Arts

DOI: 10.24191/jca.v1i2.1592

Authors: NURSHAFIQA AIN MOHD SHAHRIL, MOHD SHALEH M. MUJIR, OSKAR HASDINOR HASSAN

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4409955247

FWCI:

Cites:

Cited by:

Related to: 10